Alex Grimshaw

Background

About Alex Grimshaw

At M6toll, I deliver commercial and financial analysis through ROI modelling, customer segmentation, and deep-dive analytics to optimise pricing and traffic volume strategies. I design and manage reporting solutions — from variance analysis in daily/weekly traffic reports to automated commercial management packs — ensuring accuracy, efficiency, and data integrity. By collaborating with IT and data teams, I translate complex datasets into reliable insights that drive operational improvements and revenue growth. As a pricing analyst at Greene King, I applied my analytical and problem-solving skills to optimize the pricing strategy and profitability of the drinks portfolio across the UK. I graduated from Loughborough University with a BS in Management Science in 2021, where I developed a strong foundation in data analysis, financial modeling, and business decision making. Before joining Greene King, I gained valuable experience in the investment management and business process outsourcing sectors, working as an investor services associate at Premier Miton Investors and an operations support analyst at Xerox. In these roles, I demonstrated my ability to communicate effectively, handle complex data, and deliver high-quality results. I am passionate about learning new skills and expanding my knowledge in the fields of pricing, finance, and management. I am also committed to contributing to the success and growth of my team and organization.