Alex Guy

Background

About Alex Guy

I’m a passionate and experienced sports administrator with a strong foundation in community engagement, infrastructure development, government relations, and commercial partnerships/sales. Currently, I serve as Partnerships Manager at the South Australian Cricket Association (SACA), where I lead strategic collaborations that drive growth, innovation, and value across multiple sponsorship properties including the Adelaide Strikers. Whether it's negotiating multi-year deals, activating digital campaigns, or aligning brands with my passion for sport and environmental sustainability, I bring a strategic mindset and a deep understanding of what drives value in this space. My approach is rooted in data, creativity, and a relentless focus on delivering measurable outcomes - from increased brand visibility through earned media value to enhanced fan experiences in-stadium and out within local communities. I’ve worked with some of Australia's most recognisable brands, helping them connect meaningfully with audiences through sport. I am proud of what our team at SACA has and continues to achieve, all of which only possible due to the long-term relationships we've built and continue to foster year after year. Let’s connect if you’re passionate about the power of sport to inspire, unite, and drive commercial success.