Alex Herkenhoff

Background

About Alex Herkenhoff

With a degree in Public Relations and more than 20 years of experience, my journey is full of interesting moments, partnering and actively assisting companies and agencies to achieve remarkable results, building brands and improving the sales. Coming from a very competitive market (Sao Paulo – Brazil), being clever, original and innovative is part of the basic package you must have in order to succeed in this industry. Always working in the planning and strategic side of the business, I've managed to develop and polish strong analytical skills, actively in new business pitches, plus responsibilities for integrated campaigns. After working with such a variety of products, scenarios, budgets and industries, promptly answering to the industry demand to fast thinking and great solutions, I may say I got a diploma for 'Masters in Problem Solving'! My expertise covers almost the whole spectrum of Marketing and Sales, from Direct Marketing and Business Development, Promotions, Events, Sponsorship, Trade Marketing, FMCG, Experiential Marketing and Product Management. I have strong leadership, team-building, and have had P&L and budgetary responsibilities for most of my professional life. Fluent in English, Spanish and Portuguese.