Alex Herrera
Executive Assistant to CEO Founder at Smuggler
Based in New York, United States
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Seniority
Staff
Department
General Business & Management
Location
New York
Industry
Entertainment Providers
Company size
207
Contact information
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a•••••••@smuggler.xyz
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Background
About Alex Herrera
Alex Herrera is an Emmy-winning associate producer and writer, director celebrated for their creative storytelling and impactful visual narratives. In 2021, Alex received an Emmy Award for Outstanding Interactive Experience in Event Coverage for their work as an Associate Producer on the Tokyo 2020 Olympics. Their contributions involved producing and editing short-form content that captivated audiences, garnering over 1 million views online, and delivering compelling event highlights for platforms like NBC, YouTube, Hulu, and Peacock. A graduate of New York University’s Tisch School of the Arts with a B.F.A. in Film and Television Production, Alex has a dynamic background spanning television, commercials, and digital media. With minors in the Business of Entertainment, Media & Technology and Child & Adolescent Mental Health Studies, Alex brings a multidimensional approach to their craft. Alex’s professional journey is marked by collaborations with some of the most prestigious names in the industry. As Director’s Assistant on HBO Max’s The Sex Lives of College Girls, Alex contributed to the premiere and Renee Rapp's farewell episodes of Season 3, assisting with shot lists and managing complex production schedules. They also worked on iconic productions like Saturday Night Live and Pause with Sam Jay, honing their expertise in talent coordination, pre-production planning, and visual storytelling. In addition to their Emmy-winning work on the Tokyo Olympics, Alex’s passion for creative content shines through in projects like Sesame Street’s “D is for Dance”, where they wrote, directed, and produced a short film educating children about dance. Alex’s efforts have also extended to commercial campaigns for ESPN, Hulu, Disney, and eBay, as part of the Jams x Bash team. Recently, Alex served as Director’s Coordinator at Mopsy Films, managing the workflow for Emmy-winning director MJ Delaney on projects for Apple, Disney, and Marks & Spencer. Alex’s expertise encompasses script editing, pitch deck development, international tax coordination, and creative research, reflecting a profound dedication to every aspect of production. Alex’s portfolio is a testament to their versatility, creativity, and commitment to excellence, making them a standout force in the world of entertainment.
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