Alex Jeffries

Background

About Alex Jeffries

My career started in TV — answering phones for Carson Daly, researching for Ellen DeGeneres, and producing the Emmy-winning talk show The Real. In 2020, I traded studio lights for Parisian streets and shifted my focus to travel, tourism, and marketing. Now, I split my time between big-picture strategy and on-the-ground storytelling: · Tourism Development: I’ve worked with ITC, UNDP, and on projects in Eswatini, The Gambia, Sri Lanka, and Tonga. That’s meant everything from supporting national tourism policies to mapping digital gaps and helping local operators connect with global markets. · Marketing & Projects: Through Passport Creative, I help tour operators and responsible travel brands grow their online presence with SEO, content, and marketing strategies. On the side, I keep testing ideas — like Atraversa, a digital marketing suite for tour operators. · Education & Capacity Building: From workshops with tour operators on the ground to leading classes at the Sorbonne (Université Paris 1 Panthéon-Sorbonne – IREST), I support students and tourism professionals alike in taking data — from search trends to visitor reviews — and turning it into clear, useful recommendations. What does all this boil down to? Helping destinations and operators make smarter decisions, tell better stories, and reach the travelers who will love what they do. If you’d like to talk tourism strategy, collaborate on a project, or go for a run (coffee after, of course), send me a message.