Alex MacHaria

Background

About Alex MacHaria

With over a decade in data analytics and business intelligence, I've led a dynamic analytics team for 4+ years, driving data-fueled decisions and elevating business outcomes. My collaborative spirit has enabled strong partnerships and leading with influence across Marketing, Product, and Engineering, translating needs into actionable insights. My expertise is in providing actionable insights, developing high-performing teams, and driving data-driven decision-making, Team leadership and development Strategic decision-making Machine learning and predictive modeling Data portal management I've championed 100+ impactful A/B tests, contributing to a forecasted $1M in revenue, and innovated with automated dashboard solutions. My technical expertise encompasses MS SSAS, AWS Redshift, SQL Server, and BI tools like Tableau, Microstrategy, and IBM Cognos Analytics. Machine learning? I've harnessed IBM Watson Machine Learning to decode customer churn using models like logistic regression and random forest. Complementing my corporate journey, I mentor the next-gen as an adjunct professor in data and tech. Agile in approach and precise in communication, I consistently strive for excellence in the analytics domain. Let's connect and unlock the potential of data.