Alex Massaro

Background

About Alex Massaro

I bring several years of management experience, including leading meetings, developing procedures, conducting interviews, and training team members. I’ve created systems and processes that improved efficiency and helped operations run more smoothly. I was known as the go-to person for my supervisor whenever challenges arose, and I’m often recognized as a valuable team member who consistently contributes in meaningful ways. One example of my problem-solving abilities goes back to high school, when I worked at a machine shop during the summer. Our team was several weeks behind schedule, so I took the initiative to redesign our workflow. The new system I implemented not only got us back on track—it allowed us to finish ahead of schedule. That experience sparked my passion for business, especially roles focused on solving problems and building better systems. In sales, I’ve worked in both B2B and C2B environments, forming and maintaining strong business relationships, organizing and leading events, and contributing to the community. I’m comfortable using both cold and warm outreach methods to engage businesses. One unique part of my role was organizing on-site presentations and wellness events, where I educated employees about chiropractic care and encouraged them to give it a try. To explore whether this kind of work was right for me, I once shadowed a colleague at an event. I arrived early, set everything up, and was fully prepared before my teammate arrived. Due to a scheduling issue, I later had to run my very first event on my own—something usually done with support. I succeeded independently and received positive feedback for my initiative and professionalism. I embrace challenges and thrive in uncertain or fast-changing environments. While working two jobs—one full-time and one part-time—I also attended college full-time. That experience taught me discipline, time management, and a range of skills that continue to serve me in my career. More recently, I’ve worked in a marketing role, partnering with a diverse set of clients to help them attract and retain customers through digital campaigns. I’ve built expertise in areas like ad creation, email marketing, account management, and strategic planning. After starting this role, I realized I had found the right field. I enrolled in an MBA program with a focus on marketing and management and graduated in the spring of 2023.