Alex Querna

Background

About Alex Querna

I help brands connect with people in ways that matter through smart, strategic marketing partnerships, sports sponsorships and entertainment collaborations that sit at the center of culture. Over my career, I have built, sold, and led integrated marketing programs across sports, tech, gaming and entertainment that not only look great in-person or on screen but also deliver measurable business impact such as brand growth, audience engagement, purchase intent and other pillars of ROI. In addition to activation, I bring deep experience in new business development by identifying high-value opportunities, building relationships from the ground up, and negotiating deals that unlock revenue and long-term value for all sides. I thrive in the fast-moving world of sponsorship sales and strategic account growth, consistently turning initial conversations into marquee partnerships. I am at my best when leading 360° campaigns from concept to activation, bringing together cross-functional teams, agency partners, and stakeholders to create campaigns that are fresh, relevant, and impossible to ignore. My work blends brand strategy, creative development, media integration, and data-driven performance measurement to ensure every partnership delivers maximum value. Passionate about culture, collaboration, and purpose-driven marketing, I believe success comes from showing up with intention, creativity, and measurable impact. Whether curating a major sports or gaming sponsorship, negotiating a talent partnership, or integrating a brand into cultural moments, I deliver clarity, vision, and revenue-driving results. My experience also includes expertise in: • Integrated Marketing • Project Management • Event Production • Broadcast Production • On-Air Broadcast Talent • Live Event Host and Emcee