Alex Simpson
Head of International Markets & Dtc at Full Stack Supply Co Fssc
Based in Annecy, France
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Seniority
Director
Department
General Business & Management
Location
Annecy
Industry
Retail
Company size
85
Contact information
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a•••••••@fullstacksupply.co
Phone
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Background
About Alex Simpson
Over 13 years in the outdoor and lifestyle industry, from Faction’s early growth to leading International Markets & Global DTC at Full Stack Supply Co.(Faction, United Shapes, phaenom). I work across EMEA and APAC opening markets, localising the story, aligning DTC and wholesale, and building teams that travel well. I own the P&L, have served as GM for China, and as Representative Director in Japan. I sit at the overlap of brand and commerce: clear positioning, sound channel architecture, pricing and margin discipline, steady delivery. Outside work I ski, run trails, surf and ride - staying close to the culture we serve.
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