Alex Williams

Background

About Alex Williams

As Head of Planning for EssenceMediacom Sydney, my core job is simple: make our clients’ work stand out and deliver tangible business growth. I lead the comms planning team here, focusing on strategies that genuinely deliver a breakthrough impact in today's fast-changing media world.My Specialty: Bringing together evidence and creative instinct. This means moving beyond guesswork and anchoring our approach in good data, measurable intelligence, and proof that it directly drives commercial success and brand growth. My passion is translating complex market dynamics and consumer behaviour into innovative and award winning campaigns that connect efficiently and deliver a clear return on investment.With over 14 years of experience, I’ve gained deep expertise across various international markets and diverse industry categories. Throughout my career, I’ve led strategic planning for complex, global brands, including Uber, Google, Samsung, Airbnb, PepsiCo, Coca Cola, NHS, Sky, KFC, Lion, Unilever, Volkswagen, and Virgin Australia, amongst others.I champion a collaborative and passionate leadership approach. I’m often described as the ultimate optimist, which helps me foster team unity and drive high energy, particularly in complex, fast-moving environments. I am focused on attracting the best talent and ensuring our team delivers market-leading planning intelligence—from the first consumer insight right through to final measurement.