Alex Willox

Background

About Alex Willox

With a background in Psychology and a data-driven approach, I help retail and leisure destinations – both consumer and B2B – craft messages that resonate and persuade. By combining insights into human behaviour with strategic PR techniques, I support campaigns that not only capture the audience's attention but drive meaningful engagement. From building client and journalist relationships to drafting press releases, managing influencers, and updating coverage trackers, I diligently work to make sure brand visibility and awareness are maximised. Each brand has a unique story to tell, and I focus on connecting their story with the right audience. Whether it's working with XSite Braehead to help bring entertainment to life for the Scottish demographic, assisting Wines of Lisboa by introducing the rich heritage of the Lisboa wine region to new varied audiences, or supporting Kärcher UK as they redefine cleaning technology, I focus on tailoring my approach directly to the clients needs and wants.