Alex Woolaver

Background

About Alex Woolaver

As a funding coordinator and marketing manager with over 10 years of experience in the music and festival industries, I have a passion for creating and executing innovative and effective marketing campaigns that connect audiences with unforgettable live experiences. I have a proven track record of collaborating and maintaining relationships with media partners, PR agencies, influencer management firms, artists, labels, and news outlets, as well as providing data-driven insights and reports to festival partners and organizers. Currently I am employed as Senior Funding Coordinator at Sub Management Group. Previously, I was the marketing manager for Whet Travel, the world's largest independent music cruise company, where I oversaw all B2C and B2B marketing plans and content calendars, including social media, email, blog, advertising, and PR, for their flagship festival, Groove Cruise. Before that, I was the marketing manager for North America and APAC at Festicket operated by Lyte, where I developed and executed organic and paid marketing campaigns for Event Genius and our partner festivals, using tools such as Google Analytics, Tableau, and Amplitude to monitor and analyse data. I also have extensive experience in content management and creation, having worked as a content executive and a content manager for Festicket, as well as a culture editor and a contributing writer for various publications. I hold a master's degree in popular music from Goldsmiths, University of London, and a bachelor's degree in English literature, history, and political science from the University of Toronto.