Alex Zazzera
Director at Pwc Italy
Based in Lainate, Italy
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Seniority
Director
Department
General Business & Management
Location
Lainate
Industry
Professional Services
Company size
7.5K
Contact information
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a•••••••@••••••.com
Phone
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Background
About Alex Zazzera
As a Director with deep expertise in MarTech and Digital Transformation, I specialize in helping organizations unlock the full potential of their first-party data, particularly in the Marketing domain. With a proven ability to drive insights that power customer-centric strategies, I lead PwC's Customer Insight team of over 50 professionals, overseeing areas such as Customer Analytics, Data Intelligence & Reporting, and Digital Optimization. I have successfully managed end-to-end projects, from strategy development to implementation, delivering measurable business outcomes. My experience spans Retail, Fashion, and Energy & Utilities, where I've guided clients through complex transformations by harnessing data-driven insights. Notably, I led the launch of a nationwide grocery retailer's eCommerce platform, helping establish its digital footprint. Currently, I am helping clients integrate cutting-edge technologies, including Generative AI, to further enhance their digital strategies and customer engagement. Key Expertise: Martech Innovation | Customer Analytics | Digital Transformation | Generative AI | eCommerce | Retail | Fashion | Energy & Utilities
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