Alexa Amster

Background

About Alexa Amster

Alexa is an account director at Weber Shandwick with 7+ years of experience leading high-impact, culturally relevant brand work for global brands. Based in Atlanta, Alexa specializes in guiding complex consumer accounts: overseeing financial stewardship, day-to-day client counsel, cross-functional teams, and partner ecosystems across CPG, food & beverage, travel & hospitality, retail, healthcare, logistics, and technology.Alexa sits at the intersection of creativity and operational leadership. She has served as a creative strategist for Airbnb, driving distinctive global campaigns that embed brands into culture and unlock meaningful partnerships at scale. She has led campaign and product-launch strategy across portfolios of iconic brands, including Mondelez and The Coca-Cola Company, translating innovation into relevance for modern consumers.Known for calm leadership, sharp strategic instincts, and a collaborative style, she thrives in moments that demand both vision and execution, whether launching new platforms, stewarding marquee brands, or mentoring teams to do their best work.