Alexa Rappaport

Background

About Alexa Rappaport

I am a graduate of the University of Wisconsin-Madison with a Bachelor of Business Administration in Marketing and minors in Digital Studies and Sports Communication. As an outgoing and intuitive digital communicator, I am dedicated to fostering strong relationships within my professional sphere. As an account associate at Real Chemistry on the Corporate Affairs team, I work with pharmaceutical and biotech companies to ensure their to ensure their healthcare communications are assertive and executed with perfection. My day-to-day work includes thought leadership, earned media, social media, paid media, policy, internal communications, and more. During my four years at UW, I immersed myself in the realms of marketing and communications, aiming to broaden my skill set in anticipation of launching my career post-graduation. Throughout my final two years of college, I held a position as a Brand Communications Assistant with UW Athletics, where I worked specifically with the Women's Basketball and Men's Tennis programs. Prior to this, I gained valuable experience as a Marketing Intern at Trilogy Lacrosse and as a Sports Writer for RotoWire, a prominent fantasy sports news company. These roles provided me with opportunities to merge my passion for sports with my talent for effective audience communication.