Alexander Fedorashko

Background

About Alexander Fedorashko

Experience in large Russian and foreign companies. It's always been interesting how a successful business works. Studied in detail the work of different departments (design, advertising, marketing, analytics, development) not just theoretically, went through the path and worked in different departments (from a simple employee to the head of the department) to understand all the problems and production processes, see a holistic picture of the work of the entire business. If necessary, I have a stack of developers, designers, analysts and marketers. Follow all the important news in professional fields. Communicate in a professional language with all specialists: designers, programmers, marketers, advertisers, SEO and SMM. Design Know all the basic tools: Adobe Photoshop, Adobe illustrator, Adobe After effect, Figma, etc. Frontend Understand all modern frameworks, the principles of layout, the work of scripts and websites. Write my own technical specifications. Backend Write small programs and controllers on my own, understand the principles of API operation, data transfer. Analytics My absolute passion is analytics, the key to making the right business decisions. Well-know analytics systems (Google Analytics, Mixpanel, Kissmetrix), know how to extract the necessary data, consolidate it, read and make informed decisions. Writing my own analytics system, setting up and working with tracking systems. Marketing Supervised the marketing department with budgets of $ 1.5 million. freely navigate Google Ads, Facebook ads, Tiktok. Know how the multi-level touch system works before buying. I'll tidy up and set up a creative testing system. SMM, Target Attract, analyze and increase sales from social networks. PR Attract huge traffic from influencers. SEO Understand the algorithms and sequence of actions for SEO. What can I do for you right now? I’ll clean up, build up the system of work of all departments. I’ll put it on stream and set up full transparency of budget spending and testing of new growth points. I’ll set up monitoring of all key business indicators, sales funnels, implement end-to-end analytics. You’ll get your hands on a complete, measurable, and most importantly, MANAGEABLE sales tool for your business. Work, setting tasks, monitoring their implementation and quality of work. I know how long a job takes, how much it costs, and how to set up a transparent and understandable rating system for every employee. Work and communication via messenger and task manager in any of the languages: English, Russian, Polish.