Alexander Grensing

Background

About Alexander Grensing

For the last 15 years, my career developed around #ExperienceManagement from various angles. creating Expectations via Marketing Campaigns, 2. delivering personal and direct Experiences via Events, 3. analysing and decoding Consumer Expectations via Market Research, Mystery Shopping and Consumer Feedback + designing and implementing global Customer Experience programs for global brands, 4. to working in one global company to design, implement, operate and evolve a global #CX program across Digital, Retail, WHS and Franchise. In addition it is important to stay informed and on top of the industry across various vendors, technologies, methodologies, metrics and operating models to improve the business benefit and outcome of every #CX initiative. I also foster global exchange with the brightest minds in the industry to drive exchange and develop better ideas. The best overall Experience Management is considering input not only from Consumers, but also from Employees, about products and services as well as about the overall Brand perception, will help to draw the right conclusions, to make the right decisions, to prioritise activities and to steer an organisation in our #VUCA world, through uncertain and dynamic times. In the last years I have also increasingly focussed on building and leading diverse and productive teams and to operate efficiently within a global corporate organisation. Navigating through various strategies, priorities, political environments and re-structuring is normal business. But the key to success is always communication, transparency and educating people on why we should should invest and focus on #ExperienceManagement.