Alexander Howden

Background

About Alexander Howden

Passionate senior executive with over 20 years experience in marketing & sales of consumer goods and financial services. Sound knowledge in brand and product development (DINERS CLUB, TURMIX, NESPRESSO, ZYLISS, JAMIE OLIVER, OUTDOORCHEF), marketing and sales, national and international. 10 years CEO of a major Swiss brand enterprise in the sector household / outdoor. Experienced entrepreneur, strategist and leader who understands the complexity of strategic and operational management as well as the development of PEOPLE, BRANDS and MARKETS. General Management / Strategy - General Management & Leadership - Vision, Strategy, Organisation, Business Development, M&A, Negotiation - Financial and operational guiding of various companies - Interactive Communicator / Team player / Cultural understanding (Asia, Europe, US) Marketing - Brand development / Brand strategy in retail, financial services and premium consumer goods - Portfolio Management, Driving Innovation and Product Development - Marketing B2B/B2C, POS, Trademarketing, direct marketing, customer loyalty, CRM etc- Purchasing and Production in EU, Asia, North America Sales / International Experience - International market experience, in-depth knowledge of distribution structures - Lead subsidiaries in Germany, Austria, France, Benelux, England, USA - Managed Distributors, Agents and Customer globally - Profound knowledge of the Asian region (research, purchase, sale), Leadership - Experienced leader and motivator, strong social skills, team player, open communicator - Fluent negotiator, successful initiator of strategic business partnerships - Good understanding of practices in Asian markets and with Asian business partners - Very good oral and writing in German, English and French,(Italian - Beginner)