Verified recordAdvertising Services

Alexander Leverant

Interactive Producer, Project Management, On-site at Apple at Critical Mass

Based in San Francisco, United States

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Seniority

Staff

Department

Advertising & Marketing

Location

San Francisco

Industry

Advertising Services

Company size

1.9K

Contact information

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Email

1 credit

a•••••••@criticalmass.com

Phone

5 credits

+1 ••• •••• ••••

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Background

About Alexander Leverant

Senior product professional with 10+ yrs of a track record of helping brands and startups to set product strategy and goals to drive customer-centric products and solutions. Specialties: Product Management, Business Process improvement, Multi-year product roadmap development, Agile and Lean product delivery, Marketing Systems support for SEO, SEM, Affiliate, Retargeting, Retention, Bridal, and Digital/Social Media Marketing. 3rd party vendor management. Market Research, Competitive Analysis, Vendor Evaluations, ROI optimization Manage a team of system and business analysts to provide technical support, problem analysis and resolution, and product development to attain partner marketing objectives. Mentor and develop team skills through professional development and deep institutional knowledge. Evaluate and set team priorities based on multiple criteria, including time and effort, return on investment, corporate goals, and operational requirements. • Manage a team of 5 resources, full time and contractors, responsible for the operational support of the integrated eco-system with 3rd party vendors, partners, and internal systems that supports Macys acquisition Marketing strategies through SEM, SEO, Digital, Social, Local Shopping and Affiliates • Coordinate collaboration across technical teams from design to delivery on all aspects of the integration. Ensure best practices are applied. Maintain ongoing relationship with vendors and Partners to ensure operational excellence in the daily production support activities, including Issue triage, issue management, small enhancements, systems maintenance, and data feed optimization across the 100+ feeds, and API integration with the 27 partners. • Work with stakeholders (cross functional teams consisting of Engineering, Operations Support, Marketing, Security, and Compliance etc) to review new requirements, provide guidance to the business, prioritize requests and create the delivery roadmap and schedule. Manage work allocation across the team and ensure on time delivery. ensure progress across all development tracks: internal team development, engineering production support tracks and external vendors and partners development tracks.

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