Alexander MacDougald
Associate Director, Product Marketing at Insead
Based in Paris, France
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Seniority
Director
Department
Advertising & Marketing
Location
Paris
Industry
Higher Education
Company size
2.5K
Contact information
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a•••••••@insead.edu
Phone
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Background
About Alexander MacDougald
I am currently Partnerships and Product Marketing Manager at INSEAD Executive Education where I am responsible for the development and implementation of the Executive Education marketing strategy to promote customised programmes and a portfolio of open-enrolment programmes. Over the past 10 years at INSEAD, I have built up extensive experience of working across marketing channels, be they paid media or owned media. I am also well versed in content planning and strategising as well as thinking about positioning and messaging across written and video mediums. I am also responsible for the development and implementation of INSEAD Executive Education's marketing strategy for North America. I also lead INSEAD's Executive Education podcast channel.
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