Alexander McKenzie

Background

About Alexander McKenzie

Seasoned professional with 10+ years of digital media management and partner relations experience in diverse sectors. Recognised for demonstrating a natural aptitude for social media management, as well as for program coordination and strategic planning, I have a verifiable history of contributing directly to company growth and expansion throughout my career. As such, I have consistently exceeded performance goals, and I am adept at achieving maximum revenue impacts with minimal resource expenditure. Professional focal points include influencer and creator relations, content licensing, market analysis, campaign development, channel management, negotiations, presentations, and team leadership. Delivering superior administration on the latter areas of expertise requires utilisation of effective communication and prioritisation skills, as well as critical thinking, problem solving, and data-driven decision making to support efficiency and maximum returns. Currently, I am the Creator Program Lead with LADbible Group. Under my leadership, I direct and oversee all aspects of the Creator Program with the aim of identifying and onboarding top creators and influencers, reliably monetising their audiences across social media platforms. I also devise and implement detailed business plans alongside finance business partners to forecast budgetary and resource requirements. In addition, I liaise with senior leadership, stakeholders, and cross-functional teams to ensure the company’s partner relations support structure is driving the business forward. Colleagues describe me as an enthusiastic, driven, down-to-earth, digital media and content management expert who is solution-minded and that can reliably deliver profitable results on time and under budget. I am interested in contacting former colleagues and managers, as well as other professionals in my field. Feel free to contact me through this profile if you wish to connect.