Alexander Petrov

Background

About Alexander Petrov

Alex Petrov has over 20 years of consumer products, retail and technology experience launching new businesses, building global consumer brands and leading high performance teams. Alex is Founder and CEO of Yes Health, a digital health company dedicated to helping people make the necessary lifestyle changes to fight diseases like diabetes. Prior, Alex was the Vice President of Retail Marketing at PayPal, where he was responsible for merchant marketing and helping launch PayPal's digital wallet into the offline retail environment. Alex has also been the Vice President, Consumer Brands at Safeway Inc. Here he was responsible for the marketing and growth of its innovative, multi-billion private brands portfolio, including Health & Wellness brands such as O Organics and Eating Right. As president of Lucerne Foods Inc, he built this wholly-owned Safeway subsidiary into a growing consumer product organization, marketing branded and private label solutions to U.S. and international retail customers. Before Safeway, Alex has been a marketing executive at Nestlé, the world’s leading Nutrition, Health and Wellness company, where he significantly grew global brands. A former NATO paratrooper, Alex Petrov received his MBA from the John E. Anderson Graduate School of Management at the University of California, Los Angeles. Specialties: Launching new ventures, driving business growth and turnarounds, building strategic alliances, activating brands at retail, building global brands, leading high performance teams, driving innovation, executing marketing and sales initiatives.