Alexander Razenkov
Market Development Manager - Global at Starlynr
Based in Russia
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Seniority
Other
Department
Other
Location
Russia
Industry
Personal Care Product Manufacturing
Company size
15
Contact information
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a•••••••@starlynr.com
Phone
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Background
About Alexander Razenkov
11+ years of work experience of business & product development in healthcare industry-leading companies & startups. Professional experience: • Market, trends, competitive analysis, business strategy development. • Marketing & sales tools implementation considering regional specifics and requirements: Russia, CIS, Middle East, Europe (EMEA); budgeting, P&L. • Responsibility for sales target achievement and market share growth. • Distribution channels development: search for and signing up distributors; formation of goals, prices and motivation; training and control of the sales team. • Sales development: managing a team of 10 sales reps, training, setting motivation and goals, monitoring and control of the achievement, implementation of CRM workflow. • Building relations with customers, creation of a network of reference users and opinion leaders, implementation of privileges system and motivation scheme.
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