Alexandra Baker

Background

About Alexandra Baker

Alex is an experienced leader having worked & lived in Australia, APAC, SEA, ASEAN & EMEA, working hand in glove with the US and LATAM with deep experience running Local, Regional & Global Teams, Businesses & Brands. With 20+yrs experience in Advertising, Marketing, PR, Events & Activation. Alex’s diverse background spans a wide range of categories, businesses & disciplines.A diverse background combing the speed, agility & complexity of large scale, blue-chip service businesses (Finance / Telco / Travel / QSR / Digital Platforms + Publishers/ Pharma, Health & Wellness) in combination with product focused high design, meticulously art & craft focused brands (Luxury / Entertainment / Fashion / Beauty / Motor / FMCG).Alex is strategic & creatively focused, fosters deep & lasting Client & Agency & Business relationships. She has a proven track record of turning around clients, new business, seizing opportunities, to deliver creatively connected business results & exponential growth. Whilst being a trusted advisor & internal representative & support for her clients ensuring the businesses are in lock step. Alex is highly motivated, a critical thinker with a curiosity & passion for spear heading innovation & creative excellence. Highly adept at orchestrating and navigating brand partnerships, talent, productions and events. Alex brings a unique bench strength of connections and relationships globally with Industry Best (specializing in luxury brand creative execution) Producers, Production houses, Photographers, Talent Management & Agencies and a proven track record of integrating talent and influencers with the strategic goals and creative vision for brands. Alex is passionate & accomplished in building HP cross disciplines ‘tight knit & spirited’ teams & culture, to deliver world class integrated dynamic campaigns & communications with speed & agility.