Alexandra Bertram

Background

About Alexandra Bertram

A passionate brand marketer, I have more than 14 years’ experience in marketing and communications spanning the fashion, food and drink, luxury hospitality, leisure and lifestyle sectors. As a senior leader, I have managed and delivered effective and targeted communications strategies and campaigns to both consumer and business audiences. Combining high levels of creativity with commercial acumen delivers results that increase revenue and awareness and while protecting brand reputation. Reaching beyond my specialist areas of public relations and content strategy, I thrive on business success and always approach new challenges with a positive attitude. With a strong interest in projects that require both conceptual and analytical thinking, I love to challenge the norm and always look for the 'what else?'. On the pulse with consumer trends and the luxury market, I have an insatiable appetite to discover, test and learn which informs my approach to delivering commercial success through continual development and evaluation – essential in an ever-changing digital world. Confident, tenacious, and imaginative with a proven track record for first-class communications, the Royal Ascot 2022 media and social coverage saw a 136% year-on-year uplift delivering almost £30m in global media impact value for the five-day event. I am comfortable working in many scenarios, whether managing television broadcast teams and developing editorial content or strategizing with agency partners and presenting plans and reports to key stakeholders. Easily able to adapt to changing business needs, I’m always looking to drive engagement with our audiences and generate value, whether through brand partnerships, first party data growth or international awareness, supporting the wider business in reaching its objectives. In my current position, I oversee the planning and delivery of all lifestyle content, the year-round consumer media and talent strategies, and act as the PR conduit between the business and its brand partners in the UK and internationally. I am looking to make connections in the world of both sport and lifestyle and am always open to a lively chat and insight sharing with other passionate professionals. KEY SKILLS: Strategy Development Content Creation Media Relations Crisis Management Digital Strategy Campaign Development Event Management Project Delivery Revenue & Budget Management Partnership Marketing Storytelling & Copywriting Agency Management