Alexandra Boros

Background

About Alexandra Boros

My role at The Hotels Network (voted 4 years in a row as the best tool for the direct channel) is to create meaningful partnerships with all key players from the hotel tech stack ecosystem, ranging from BE, CRM to marketing and revenue agencies, to name some. From integration to a marketing plan, a full 360 partner activation, working alongside the international sales teams to drive business together for the hotels and our partners, is what makes is a fun and challenging role. My first passion is to serve people (hospitality) and the second one is retail. My personal project, SQB Robotics, allows me to beautifully combine both worlds by serving the retail industry with AI & Robotics automates stores, while ensuring a seamless, on the ground, digital journey for the end customer. My knowledge and experience are defined by my +15 years of international expertise in retail, hospitality and travel by developing strategies to attract both the local and the international customer. Bringing the brand in front of the right audience is what I´ve been doing so far. Uplifting others is my third passion.