Alexandra Morris

Background

About Alexandra Morris

I am an experienced marketing leader with a strong track record building and nurturing high-performing teams to deliver business goals. People, strategy led by analytics and being agile matter to me. I have the nous to execute creatively while always remaining focussed on results. I have been working in the SaaS B2B/B2C industry for 10+ years and I am known for executing original, electric and powerful content, campaigns and events that deliver goodness at every stage of the funnel. I believe that sales and marketing are one engine. In my opinion; true collaboration, alignment and respect between sales and marketing are paramount to the commercial success of any company. I have proven capability managing the expectations of key stakeholders and pride myself on maintaining genuine relationships within my team and the wider industry. Core capabilities include- Establish and activate levers required to deliver on successful lead-generating activity- Strategically curate and execute a 360 degree marketing plan- Analyse and Utilise data to make informed decisions and make adjustments in realtime to ensure best possible results- Successfully nurture and manage a team to deliver commercially while ensuring their professional development advances over time- Budget management, focussing on efficiencies while being agile and opportunistic where required- Ideate and Launch omnichannel campaigns, analyse results and apply learnings to future campaigns.