Alexandra Moss

Background

About Alexandra Moss

Alexandra joined First Manhattan Consulting Group, a Deluxe company, in 2010. She is currently a Vice President in Client Strategy, focusing on business development and retention within the broader Deluxe organization. With 15 years of experience as a strategic program manager, Alexandra has a proven track record developing and implementing omnichannel marketing campaigns for both B2B and B2C segments. She partners with leading data providers, top commercial printers, shipping partners, and digital giants to ensure comprehensive and effective marketing strategies. Her expertise includes strategic campaign design, business case development, competitive landscape analysis, offer optimization, creative development, procurement, and postal optimization. Alexandra has successfully designed and executed omnichannel campaigns for key lines of business, including: • Consumer lending: credit card, home equity, mortgage, personal lines and loans • Deposits: mass-market checking, mass-affluent checking, CDs, MMAs, and savings • Business banking: checking, savings, lending, commercial real estate, investor real estate, SBA lending, credit card, cash flow management, merchant services and payroll processing • Private banking and wealth management • Retirement, investments, and annuities • Digital engagement: online and mobile banking, Zelle, bill pay, and more • Customer communications: legal, servicing, and operational communications Alexandra collaborates daily with top industry players, including Experian, Equifax, Transunion, Acxiom, Epsilon, Dun and Bradstreet, Data Axle, USPS, UPS, FedEx, DHL, Pitney Bowes, LiveRamp, Meta, and Google, making her an ideal partner to drive marketing initiatives to success. Alexandra started as an Analyst in 2010 and was promoted to Crossover Analyst in 2011, Senior Analyst in 2012, Associate in 2013, Consultant in 2014, Senior Engagement Manager in 2015, and Vice President in 2017. She has held multiple leadership roles throughout her tenure, successfully heading the Creative Strategies Practice until 2020 and the Campaign Deployment Practice until 2023. Prior to joining First Manhattan Consulting Group, she spent nearly 7 years at Fortune 500 companies holding marketing and public relations roles. Alexandra graduated magna cum laude from the University of Pennsylvania with a B.A. with Honors in Communication.