Alexandra Proca

Background

About Alexandra Proca

Seasoned communication professional with experience in localization, content creation, project management, media relations, social media, and graphic design. I have six years of experience in localization having worked for both vendor and client sides. On the vendor side, my experience includes:*language review of marketing content, UIs, and metadata *style-creation *language testing creating On the client side, I have been contributing my localization expertise and strategic thinking to enhance the global customer experience by:*working with stakeholders to support their globalization journey *managing vendors to understand and successfully accomplish localization tasks *streamlining the business operations of the globalization team *optimizing processes and workflows through automation Additionally, I have been employing my program management skills in cross-team functions. As a social media program manager, I have:*grown my team from 1 to four people plus an external vendor *strategically focused the organization's content to reflect the content strategy and alignment global chapter I worked as a journalist for international and US publications and covered a wide variety of topics. I have done extensive coursework in social media, SEO, graphic design, and marketing to complete my profile as a communicator who delivers targeted and effective campaigns. I now work in localization and have been helping businesses achieve their global business goals by efficiently supporting their in-language go-to-market strategy and implementation.