Alexandra Romirowsky

Background

About Alexandra Romirowsky

I have spent nearly 10 years at Independence Blue Cross understanding the needs, wants and abrasion points of our customers to identify and lead data-driven cross-functional projects that improve the way in which we do business. Now, as the Medicare Member Insights Manager, I create a comprehensive and cohesive strategy that drives positive member outcomes. I focus on understanding, synthesizing and socializing how Medicare members experience and engage with Independence, and lead the execution of new or improved programs and processes that enhance that experience. My goal is to create meaningful lifetime value for the member and demonstrable long-term value for Independence. Prior to this role, I developed an expertise in Design Thinking as an early member of the Innovation team. After 7 years and nearly 200 sessions/projects impacting teams from Sales to Operations to Marketing and Product, I have come to inherently apply a customer-centric lens to all of my work. Empathy has always been a part of my DNA. I often find myself applying my background in Psychology and Counseling to my professional work. In addition to a deep understanding of our members, I am skilled at building comprehensive strategies, working effectively across a complex and matrixed organization, and storytelling to influence and secure buy-in for high priority projects. I enjoy studying how customers experience a brand and applying that insight to support business areas in delivering customer-centric best practices to help that brand stand out from and above competitors. I bring high-energy, curiosity, determination, creativity and a strong work ethic to all I do.