Alexandra Rose

Background

About Alexandra Rose

Smart, intentional communication isn’t just about pushing content—it’s about connection. I’ve always been the type to color outside the lines. In fourth grade, my teacher noticed I’d raise my hand, give an answer she wasn’t expecting—and it still turned out to be right. That’s been my approach to life and my career ever since: creative, a little maverick in spirit, but always guided by strategy. Today, I’m a Strategic Writer and Creative who makes people not just click, but care. I bring clarity, curiosity, and a collaborative spark to every project—translating complex topics into stories people want to read and turning them into measurable results. At Waypoint NH, I’ve led high-impact initiatives across digital, internal, and external channels: launching a new website, refining brand identity, modernizing communications after the departure of a 30+ year director, managing fundraising campaigns, and streamlining processes across five divisions and 24 programs. My work has helped raise more than half a million dollars, increased email open rates from 20% to 38%, and strengthened employee engagement across a 300-person workforce. What I do best Communications & marketing strategy from concept through execution Data-driven storytelling across email, web & social Internal messaging, change communications & employee engagement Stakeholder collaboration & cross-functional leadership Most of all, I’m a lifelong learner, always seeking to upskill and stay sharp in the ever-evolving marketing and communications landscape (currently completing a Digital Design certificate). Off the clock, you’ll find me doing gutsy, joyful things like improv, hiking, and freeform dancing. Let’s connect and color outside the lines together.