Alexandre Lattari

Background

About Alexandre Lattari

I’m a results-driven Product and Growth Leader focused on turning technology and artificial intelligence into real business impact. My specialty is reducing complexity, prioritizing what creates the most value and accelerating the adoption of solutions that combine strategy, data and user experience. I operate at the intersection of Product, Marketing and Sales, leading initiatives that connect teams, tools and digital journeys from concept to traction. I have experience in both corporate and high-innovation environments, always with the same purpose: delivering measurable growth through the application of both artificial and human intelligence. In recent years, I’ve immersed myself in the ecosystem of Applied AI for new product development, creating intelligent agents, automations and frameworks that accelerate the path from idea to validation and scale. I believe the next generation of products will be led by those who can understand the business, master AI and inspire people. That’s exactly where I operate: strategy, collaboration and purpose-driven execution. Outside of work, I’m a percussionist, hypnotist, and ufology enthusiast. These passions teach me about rhythm, empathy, and curiosity — the same skills I use to lead teams and build intelligent products that simplify the real world. In short: I turn technology into results. CORE STRENGTHS • AI Product Leadership: Strategy, discovery, and roadmap for AI-first products, applying AI across Product, Growth, and automation • Go-to-Market & Messaging: Turning technical solutions into narratives of value • Data-Informed: Data-driven decision-making and continuous experimentation • Leadership & Collaboration: Leading cross-functional teams with clarity and purpose RECENT HIGHLIGHTS • ZUP (Itaú): Led Growth and Product Marketing efforts in the adoption of a corporate development platform powered by Applied AI. Designed onboarding journeys, awareness campaigns, and demand generation frameworks with automation. • Nutri.AI: Ideation and management of an intelligent agent for nutritionists, customizable by language and methodology. A real case of Applied AI, created and developed during Tera’s AI Product program. • Swile (Unicorn): Built the multichannel growth engine integrating CRM, automation and acquisition channels. Results: lead base expansion, funnel optimization and recurring revenue growth. • YVY: Structured the Product + Growth + Tech areas. Created an online sales engine that tripled the lead base and improved conversion rates by 27%, with communication focused on the user journey.