Alexandre Okubo

Background

About Alexandre Okubo

Digital Product and Email Deliverability Specialist with extensive experience across the full development lifecycle — from concept to launch. Highly focused on data, performance, and customer experience. Email Deliverability Engineer with 20 years of combined technical and strategic expertise. Proven track record of designing and evolving digital solutions with an emphasis on deliverability, usability, and regulatory compliance (LGPD/GDPR). Led initiatives that drove a 200% increase in SMS product growth by spearheading the launch of innovative features informed by market research, feasibility studies, and active user feedback. Expert in sending infrastructure, IP pool management, warm-up strategies, feedback loops, and tools such as SNDS, Google Postmaster, and Return Path. Strong background in preventing and resolving critical deliverability challenges, including blacklists, spam traps, and ISP blocks. Experienced in staging and production testing, developing strategic plans, building dashboards, implementing marketing automation, and prioritizing product backlogs. Collaborated seamlessly with cross-functional teams — Product, Marketing, Sales, and Technology — combining technical expertise with strategic insight to deliver measurable results, including a 70% reduction in complaints and a 150% increase in “Green” IPs. Proven leadership in high-impact projects for leading organizations such as FEBRABAN, B3, Ágora, XP, LatAm, SulAmérica, Grupo Pão de Açúcar (GPA), Panini, Sesc, FIESP, Kroton, Supergasbras, and others. A customer-focused, data-driven professional with the adaptability and resilience to excel in dynamic, fast-paced, and challenging environments.