Alexandre Sliman

Background

About Alexandre Sliman

International Management of premium brands: LACOSTE, VILEBREQUIN, PAIN DE SUCRE, TBS - Drove Business Units in Paris, New York, Dubai, with full P&L responsibility: between 15M to 100M€ - Leading teams of 250 people - Management and development of 25 Export markets (EMEA, Asia) and 200 owned & franchised stores - Transformation Retail Omnichannel: synergies between physical & digital stores, improved CX - International Commercial Director of LACOSTE during 10 years (100 M€ of revenues)- Implemented a turnaround strategy while GM Retail in Dubai (Working capital and cash issues): return to a profitable and sustainable growth - Leadership of multidisciplinary teams up to 250 people - Opening of new export markets in Europe, USA, Asia - Strategic and operational Marketing expertise: conceived the brand platform and supervised the global launch of a new brand targeting the "Millennials": LACOSTE LIVE (120 M€)- Adaptation to multicultural environments, and different sizes, structures, and corporate governances (family businesses, medium size companies, large international Groups, companies under LBO)- Member of several Executive Committees Director of Business Unit, Country Manager, Commercial Director France & International, Omnicanal Retail Director (physical stores, e-commerce, marketplaces), Head of Strategic Marketing. In New York as VP of LACOSTE USA, I managed the LACOSTE SPORT Business Unit (revenues doubled in 3 years' time) with full P&L responsibility, and led the brand's omnichannel transformation project. When in Dubai (2015-2019), I was the GM Retail Middle East of a 16 M$ Luxury Beachwear Retail network (VILEBREQUIN, ERES, PAIN DE SUCRE) and Wholesale distribution (HAVAIANAS): I achieved a successful turnaround of the company, resolved a critical inventory and cash issue, increased store count and brand portfolio, improved sales (+20%) and boosted the Operating Result. Back to Paris in 2019 as Director of International Sales and member of the Executive committee in the bed & bath linen industry, I am currently the International Commercial Director of the french sportswear brand Tbs, and member of the brand's Executive committee. MBA graduated from Ecole Supérieure de Commerce de Paris (ESCP Business School), I'm fluent in English after 7 years as an expatriate and 20 years of professional use, and also a German speaker.