Alfred Za

Background

About Alfred Za

As the Director of Channel Performance Management & Decision Support at Mobily, I leverage my extensive experience in sales channel management and strategic planning to drive business growth and optimize performance. With over 7 years in this role, I have successfully designed and implemented channel steering schemes and incentives for sales staff, collaborated on channel structure design and distribution strategic projects, and built financial models to assess profitability of shops across the Etisalat footprint. I hold a Master's Degree in Business and Management from ESCA, Business School - National Polytechnic Institute (INP-HB), Ivory Coast, where I studied Business Management, Marketing, Sales, and Finance. I also have certifications in Strategic Planning Foundations, 2-Minute Tips for Senior Leaders, and Strategic Thinking from LinkedIn. My skills include marketing campaigns, marketing communications, and customer relationship management (CRM). I am passionate about creating value for customers and stakeholders through effective channel management and strategic decision-making.