Ali Abassi

Background

About Ali Abassi

I'm a results-driven Sales and Marketing professional with a technical background. My expertise in AI capabilities, sales leadership, and marketing has enabled me to help build and sell two businesses, and consult with founders on growth and automation to work smarter, faster, and achieve better results. I founded and sold AI for Work, a platform that empowered knowledge workers to enhance their productivity using large language models. I developed an advanced prompting framework, created a database of prompts, workflows, and tools, and provided educational resources to help professionals leverage AI effectively. The platform gained traction, achieving 500k+ visits and 40k+ user sign-ups through organic marketing channels. I was the Director of Growth at grace & stella, where I helped grow revenue by over 100% and secured multiple partnerships with major beauty subscription boxes. Helped optimize the business which lead to an acquisition. Since the acquisition I have been consulting 15+ CPG brand owners on growth marketing. I was a National Account Executive at IBM, where I achieved 100% Club status with 136% of quota attainment focused on Canadian Enterprise accounts for IBM's Watson Customer Engagement portfolio. I opened new logo enterprise clients and led opportunities at several of the largest organizations in Canada. I graduated from IBM's Global Sales School with distinction (Top 10%) and represented IBM as a thought leader, sales coach, and presenter at various international events. I have a BBA in Marketing from Capilano University. During my time as a student I was the president of CUBES (Capilano Undergraduate Business Enterprise of Student), leading a team of 5 Association Leaders and 200+ students.