Ali Basma

Background

About Ali Basma

An accomplished and results-driven Managing Director with 20+ years of experience at integrating strategy, talent development and client management to deliver outstanding stakeholder value in Media, Advertising & Marketing across the MENA region. Demonstrated success in driving business transformations, growth & profitability, deploying digital solutions and global client acquisitions. Skilled at building and leading high-performance teams with proven expertise in nurturing collaborative cross-functional partnerships. A solutions-focused business partner with superior negotiation skills, regional fluency and insight. • Strategized and delivered the successful relaunch and business expansion of MPJ, generating significant YoY net profit increase – built long-term strategy, rebranded the company, defined corporate USP, digitized operations and introduced new services to reposition the company as a 360-degree solutions provider • Stewarded a holistic business transformation of Zenith Media (Publicis Groupe) Cairo & Kuwait offices– restructured and streamlined operations to build a high-performing agency. Instrumental in setting up the Kuwait office operations • Accelerated billings in 5 years at Zenith Media Egypt securing industry recognition – won 2nd Best MENA agency at Lynx MENA Awards 2019 • Headed talent development initiatives to deliver best-in-class people capabilities - recruited, invested in and rewarded the workforce, evaluated performance and organized Group training programs in collaboration with Publicis Talent • Consistently won new client business and retained strategic accounts for Zenith Media – pitched in a competitive environment to secure business from global MNCs and large corporates e.g, Telecom Egypt, Electrolux, NBK, L’Oréal • Won back and grew business from Nestlé, Reckitt Benckiser, Dabur and RedBull • Led the successful Bel Groupe Global pitch in 2010 (MENA segment) for Zenith Media – retained and secured the business for the Group by leveraging well-established client rapport • Delivered award-winning campaigns for Nestlé and Bel Group – showcased successful campaigns as case studies