Ali Braverman

Background

About Ali Braverman

I’ve led sales teams at Google, Uber, Pinterest and TikTok. And I’ve built them from scratch at pre-seed startups. Last year, I started a new chapter: Launching my own business as a fractional sales leader. Now, my mission is to help tech and media startups define, scale and master their own unique sales playbook. My value prop is simple: I know how sales is done at Fortune 10 companies. And I understand how startups operate and scale. The companies I work with have usually already tried to scale their revenue, but fallen short for one of these reasons: —They hired an experienced sales leader who didn’t know how to build from scratch —They hired a junior seller who didn’t know how to grow and manage a team —They relied on their founder to do it all, only to learn that founder-led sales don’t scale —They had other executives try to sell, but they weren’t capable of doing it effectively, or it wasn’t the best use of their time This is where a fractional sales leader can help. You get the benefits of an experienced sales lead without having to hire a full-time employee. While I have a proven track record of helping with most sales need, my most common services include: 1. Sales Strategy Development and Implementation Establish and/or refine the ideal customer profile, sales strategy, value prop and go-to-market materials, ensuring all key stakeholders are aligned on the approach. Streamlining Sales Processes Whether it’s establishing repeatable pre- and post-sales motions, defining and implementing input and output metrics, or making data-driven recommendations to improve operational rigor, I can help facilitate sales processes and increase productivity. Building and Leading a High-Performing Team I can coach, train and develop your existing sales team — improving their skills, boosting their confidence, and enhancing their overall performance. I can also help hire for sales and partnership roles, ensuring an experienced sales leader is part of the process. Together, we can establish and drive a winning sales culture focused on long-term, sustainable success. Interested in connecting? Email: ali@justfollowingup.com