Ali Brown

Background

About Ali Brown

As someone who has spent the last two decades driving rapid multi-channel growth in competitive premium drinks markets, I'm passionate about designing profitable, go-to-market strategies that propel success of iconic brands. I am most effective in high-pressure fast-paced environments, which allow my innovative and entrepreneurial approach to flourish. At Maxxium I delivered an award-winning and ground-breaking new strategy that capitalised on the distinct requirements across venue types in central London. I spent 17 successful years at Maxxium, developing some fantastic teams, driving mutual growth with top-tier clients and translating astute sales strategies into revenue success. I love the pace and vibrancy of the drinks industry – my passion and attachment to cover values helps to build strong camaraderie and team identity, a critical element in our success with the Maxxium UK portfolio where we were voted ‘Best Convenience Spirits Supplier’ at the Asian Trader Awards in 2013. Having spent my entire career in rapidly evolving and sometimes chaotic environments, I bring a structured, precisely-organised approach to underpin strong service delivery. Specialities Revenue Growth: winning business, driving profit and penetrating markets. Team Leadership; assembling and inspiring cohesive, loyal teams across functions and territories. Innovative sales strategies underpinned by analytical approach; well-versed in team setup and meticulous planning across regional and national markets. Versatile and agile skillset across sales, operations, logistics and finance; comprehensive planning, analysis and budget control. Stakeholder engagement and client relationships; leads from the front by winning major new clients.