Ali Junkison

Background

About Ali Junkison

A dynamic and highly motivated individual with 19 years’ experience in developing, managing and marketing software products and services. Strong financial acumen combined with the ability to define product requirements, build and prioritise product roadmaps, and shape product strategy. Excellent communication skills and adept at influencing senior stakeholders, creating compelling marketing content, and presenting to large audiences. Experienced at managing multiple projects concurrently and working to tight deadlines with a proven record of turning innovative concepts into profitable solutions. Key skills Leadership Competent at leading cross-functional teams split across multiple locations to successfully deliver major new product initiatives, ensuring strategic and commercial objectives are clearly communicated and understood. I have a proven track record of successfully coaching and mentoring team members, helping them to develop their skills and deliver increased business value. Product & strategy definition Adept at using market and competitor analysis, and customer research to understand market needs, shape product strategies, and build compelling product value propositions. Financial acumen Expertise in creating and presenting comprehensive business cases for new product propositions and completing annual planning for multimillion-pound product portfolios. Go to market Experienced at creating and executing GTM plans for successful product launches, from alpha trials through to general availability, ensuring readiness across multiple departments to market, sell, deliver and support products. Product lifecycle management Competent at managing products throughout the lifecycle, from introduction to retirement, and using the 7 Ps of the marketing mix to optimise product performance. Relationship management Proven record of successfully managing relationships with large strategic customers, engaging at SLT level to communicate product updates, and manage expectations. Accomplished at managing supplier and partner relationships and negotiations to agree favourable commercial terms and maximise product profitability.