Ali Khalid

Background

About Ali Khalid

University of Toronto graduate with 8 years of digital marketing experience. Customer centered with a passion for developing data driven solutions for a better customer experience. Recognized for delivering results through multiple projects using agile thinking in a digital environment. One who can make direct relation from data trends to create strategic projects to increase sales and traffic. Here are some of my recent accomplishments: • Oversaw a complete launch of a major paint brand from start to finish for all digital presence and promotions. This brand became one of our highest selling paint brands with paint showing 70% increase in sales over last year • Helped set-up adobe analytics reporting and send clean data to the analytics manager to create dashboards for my team. Adobe Dashboards bring valuable data for strategic planning across all categories for the online category team • Managed the Flooring category online strategy and delivered a positive conversion with a 60% increase in sales over last year. These numbers were achieved after a revamp to the Flooring L1 with an emphasis on user experience, SEO and product content/pricing • Rewrote SEO copy in Sitecore editor for Lighting, Flooring and Home Decor online categories using keyword analysis from SEO Clarity. Organic growth for all categories mentioned shows an average growth of 6% after a 3-month implementation • Helped with the strategic goals of the marketing team by creating an adobe report that showcase high conversion/low traffic categories to optimize promotions • Worked on Sitecore, Microsoft D365 and Power BI reporting for a successful re-launch of a new site. I used these tools to create UX/SEO optimized landing pages, on-boarded items/attributes and enhanced site navigation through internal search and filters