Alice Foster

Background

About Alice Foster

I am a strategic brand and marketing leader with over 20 years’ experience shaping and scaling luxury brands across the design, interiors and lifestyle sectors. Currently Head of Marketing at Roundhouse Design, I lead all brand, digital, PR and campaign activity for one of the UK’s leading bespoke kitchen and furniture brands. As a key member of the senior leadership team, I have played an integral role in growing the business, from website and CRM overhauls to event-led sales campaigns and high-profile brand partnerships, and have helped to evolve Roundhouse into a leading luxury lifestyle brand with a clear voice, and a high-performing marketing team behind it. This builds on a broader career supporting founder-led and scaling businesses to establish brand equity, embed structure and unlock commercial growth. As Brand Director at Tom Dixon, I helped turn a UK design name into a global brand across 63 markets, launching international trade shows, global licensing deals with the likes of Adidas and Veuve Clicquot, new channels and product lines. Whether in-house or in a consultancy role, I bring sharp strategic thinking, deep sector knowledge and a hands-on approach to delivery. I build ambitious, modern brands from the inside out, combining brand storytelling with digital performance, partnerships, content, events and data-led optimisation to drive awareness, reputation and revenue. I lead high-performing marketing teams with energy and clarity, always focused on impact.