Alice Lai
Senior Marketing Manager & Secretariat at Wireless Broadband Alliance Wba
Based in Canada
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Seniority
Manager
Department
Other
Location
Canada
Industry
Telecommunications
Company size
40
Contact information
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a•••••••@wballiance.com
Phone
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Background
About Alice Lai
Proven success in strategic marketing, content marketing, communication strategy, digital media management, membership marketing programs, branding, lead generation and business market growth for international organizations. A marketing and events management professional with experience in online and offline campaign management, and corporate branding with proven track records in large-scale multifaceted projects, global public events, media and public outreach programs. The portfolio experience covers a wide range of international B2B markets in the telecoms sector. Currently responsible for the Senior Marketing Manager position and the Board’s Secretariat for the Wireless Broadband Alliance. Aside from marketing and business events, in her earlier career she held positions in consulting and project management for worldwide projects. Specialties: Strategic Marketing, Alliance and Partnership, Event Marketing, Branding, Social Networking, Focuses: Wireless and Innovation, Smart Cities, 5G, IoT
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