Alice Lu

Background

About Alice Lu

As a dedicated and dynamic professional, I have a proven track record of simultaneously managing multiple client projects to drive business growth through consulting and data-driven digital marketing solutions. Currently, I oversee a portfolio of over 10 ongoing projects, ensuring seamless coordination and successful execution while maintaining daily communication with clients to exceed expectations. My role extends beyond project management to spearheading business development initiatives, expanding our agency's client base across North America by cultivating relationships with key stakeholders and delivering tailored sales pitches and presentations. Adept at developing customized digital growth strategies, I leverage data-driven insights to craft compelling CRM campaigns that resonate with target audiences and drive measurable results. I'm committed to continuous improvement, providing clients with upskilling materials and workshops to enhance their understanding of digital marketing concepts and trends. With a strong foundation in market research and analysis, I identify opportunities for growth and stay ahead of industry trends. I thrive in cross-functional environments, collaborating with teams across product development, sales, and design to ensure alignment with overall business objectives. Fluent in French and English, with proficiency in Chinese and beginner-level German, I bring a multicultural perspective to my work. My technical proficiency includes Microsoft Office Suite, Python, HTML, Shopify, and Adobe Campaign, complementing my skills in consulting, sales, and project management. I am excited to bring my expertise in digital marketing, project management, and client relations to drive success in your organization.