Alice Mathan
Vice President- Marketing and Business Development at Direxions
Based in Mumbai, India
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Seniority
Vp
Department
Other
Location
Mumbai
Industry
Advertising Services
Company size
73
Contact information
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a•••••••@direxions.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Alice Mathan
Deep understanding and experience of strategy, positioning, deployment of strategy, Advertising, CRM, Direct Marketing, influencer marketing • Combining right brain, left brain and results • Development of direct marketing strategies to acquire and manage the customer portfolio and achievement of financial goals and ROI • Managing client relationships across airlines, financial services, FMCG and retail • Working with cross functional teams; setting processes in place for operations and evaluation • Negotiations with senior business and government bodies for a national level educational event Specialties Consumer insights, Brand strategy, Relationship Marketing, CRM Strategies
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