Alice Wheelwright
Associate Vice President, University Marketing and Communications at Florida Gulf Coast University
Based in Fort Myers, United States
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Seniority
Vp
Department
Advertising & Marketing
Location
Fort Myers
Industry
Higher Education
Company size
4K
Contact information
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a•••••••@fgcu.edu
Phone
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Background
About Alice Wheelwright
As a global branding, marketing, and communications leader, I am known for creating a compelling vision, setting strategic direction, and motivating global teams to deliver high-performance business results. I have had the privilege of working with some of the biggest brand names in several industries - Florida Gulf Coast University, Kennesaw State University, Stratford School, Ecolab Inc, The Coca-Cola Company, Nabisco Brands (Mondelez), and Ogilvy - bringing my intra-preneurial spirit to deliver results. I am passionate about consistently driving business growth and profitability through integrating brand, marketing, and communications strategies into overall business strategy. I am fulfilled when teams are inspired to transform the business through global brand roll outs and creating sales, marketing and communications strategies to expand global market opportunities. Key to the success of any initiative is that both internal and external stakeholders come to embrace the power of the brand and its relevance to them. I work collaboratively to consistently deliver business results within complex and matrix organizational structures and small organizations. I have global experience, working in all regions of the world. In leading global corporate brand, marketing and communications teams, I thrive on developing these strategic teams to tackle business challenges and deliver results. Brands and their connection to internal and external stakeholders need to be nurtured and evolved to continue to motivate business building opportunities and connections. Competencies Include: • Strategic Planning & Activation • Team Building & Leadership • Corporate Communications Leadership • Brand Building & Re-branding • Mergers & Acquisition | Integration & Communications • Global Mindset & Communications • Enterprise Project | Program Management • Business Transformation & Stakeholder Engagement • Sales & Marketing Leadership
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