Alicia C.

Background

About Alicia C.

I’m canceling hustle culture by helping women build simple six-figure businesses in under 20 hours a week.And no, you don't need to grow a huge team or shift into coaching. If your business only works when you’re working all the time.you've got a serious foundational problem. And if you're like me, you didn't start your business to work 24/7/365 and feel guilty for resting when "thing could be getting done".You wanted steady money, work that fits your life, and a business that doesn’t require constant pushing, posting, or proving.If you've been in the online space for a hot minute this will found familiar: You’re good at what you do. You’ve made money. You’ve built momentum.But scaling still feels heavier than it should.Income feels inconsistent or too dependent on you. Your brain never shuts off. And growth feels like it comes with more pressure.This is what happens when you build a business based on advice that was never designed to support your life.And if I'm being honest, most strategies were never built to support you as a mother too. So the business works… but only if you choose work over your family. It's never been a you problem.it's always been an outdated foundational problem. You’re allowed to want calm and profit. You’re allowed to want six figures without being glued to your laptop.When strategy and mindset are aligned, things change.Offers feel clear and sell without constant launches. Systems create momentum even when you step away. Decisions come from clarity, not urgency. Income feels steadier and more supportive.Your business starts supporting you, in every season of life that you're in. That’s where I come in as your Business, Marketing & Mindset Coach with 10+ years of real-world marketing and sales experience.Through Soft Mama CEO, I help established service pros and coaches simplify their business, stabilize their income, and build six-figure businesses in fewer hours, without burning themselves out.This work blends: – simple, sustainable business & offer strategy– marketing and sales systems that convert without constant effort– mindset and identity work so growth actually sticksThis is not for you if you’re still trying to make your first dollars online or are chasing quick fast money. It is for you if you’re already making $2–3k/month, working 20+ hours a week, and want six figures without doubling your workload.You’re here to simplify, scale, and make real moves. Send me a DM or check out the Featured section for your next step.