Alicja Radwanska

Background

About Alicja Radwanska

I am a seasoned Business Strategist and Marketing Executive with a vast 25-year journey across industries like FMCG, Electronics, Technology (SaaS, FinTech, Crypto), Retail, Luxury, E-commerce and more. My international background in Brand Strategy, Retail Marketing, Trade Marketing, Merchandise, Business Development, Digital and Performance Marketing, and Sales showcases my ability to deliver impactful strategies for Business to Consumer and Business to Business markets, particularly in emerging economies. Over the past 15 years, I've been based in South Africa, where I've executed effective marketing strategies leading to noteworthy achievements. My strengths revolve around devising strategies that drive organizational objectives, optimizing resources, enhancing business profitability, and digital marketing and marketing technology expertise. My hands-on approach spans from insights to strategy execution, consistently maximizing the company's bottom line. I take pride in building collaborative, high-performing teams dedicated to growth. Throughout my career, I have taken on roles such as Marketing Director, Chief Marketing Officer, Chief Revenue Officer, Head of Strategy, Head of Marketing, Regional Business Manager, Group Brand Manager, Head of Merchandise, Head of Growth, Marketing Strategist, and Customer Business Development Leader. My expertise spans advising boards, crafting marketing strategies, managing P&L, driving turnarounds, and expanding global markets. As a strategic consultant i support C-Suite, particularly during strategy reviews, businesses experiencing stagnation, business continuity challenges, and change management. If you're looking for a seasoned Business Strategist and Marketing Executive with 25 years of global experience driving brand positioning, market expansion, and profitability across diverse industries—someone adept at aligning marketing with business strategy, optimizing resources, and leading high-impact transformations—I’d love to connect. A trusted advisor to C-suite executives, specializing in growth acceleration, business turnarounds, and digital innovation. Contact me.