Alina Dutu

Background

About Alina Dutu

Passionate about driving profitable growth and shaping consumer-centric strategies, I bring over 15 years of success in FMCG, health & beauty, and pharmaceutical industries. From regional expansion to omnichannel activations, I have helped global brands thrive in complex, competitive markets. With deep expertise in business development, marketing management, category strategy, and revenue growth management, I have led cross-functional teams to deliver double-digit results across SEE. Whether it's launching new brands, expanding distribution or transforming retail experiences, I lead with insight, creativity and executional rigor. My track record includes managing selective brands like Prada and Hermes, as well as mass-market powerhouses under Colgate-Palmolive and Essity. I’m especially skilled in working across diverse channels—from modern trade and pharma to e-commerce and traditional retail.