Aline Hasse

Background

About Aline Hasse

Creative Strategist | Marketing, Branding & Purpose-Driven Innovation Specialist With nearly 20 years of experience, I’m driven by the challenge of turning brands into giants — creating strategies that genuinely connect businesses and people, delivering real and lasting results. As a Partner and Head of Strategy & Business at MEMO, I lead a creative collective that goes far beyond a traditional agency or consultancy. We are an independent team that integrates strategy, creativity, and collaboration to build strong brands and unforgettable campaigns. We believe innovation without purpose doesn’t transform — and that’s why we always put people at the center of everything we do. Beyond MEMO, I act as a mentor, advisor, speaker, and on-demand CMO for startups, small and mid-sized businesses, bringing practical strategies and a business-driven vision to those looking to grow with consistency and authenticity. Throughout my journey, I’ve had the honor of contributing to incredible brands like AGCO, Massey Ferguson, Valtra, Monsanto, Climate FieldView (Bayer), Syngenta, Golden Harvest, Nutrien, Loveland, Agrosmart, Solinftec, iFood, L'Oréal, Maybelline, Elseve, Singer, Boa Safra, Provivi, and many others. Every project has been an opportunity to challenge the status quo, build something new, and leave a positive impact. I thrive on challenges. I love problem-solving, creating game-changing strategies, and helping brands grow. My passion lies in building things from scratch — whether it’s a campaign, a positioning strategy, or an entirely new way of seeing the market. Because for me, marketing and branding are much more than communication: they’re powerful tools to transform businesses and truly connect people. If you want to talk about branding, strategy, or innovation, let’s connect! aline@agenciamemo.com.br